Welcome! I’m a marketing professional with experience across digital strategy, campaign execution, brand development, and event marketing. Below are a few projects that highlight my skills in content creation, paid media, email marketing, and social media management.
Craft & Quilt Fairs – Full Campaign Management for Sydney, Melbourne, and Brisbane Events
Lead Marketing Coordinator – Digital Strategy, Print execution, Content Creation, Email Campaigns
What I Did
- Created full-funnel marketing strategy (social media, email, print, on-site assets)
- Managed content creation in-house and with contractors
- Built and managed event websites using WordPress
- Designed and sent Mailchimp EDMs to segmented lists
- Coordinated Meta and Google ads with external contractors
- Produced video/photo content pre-event and on-site
Campaign Examples
Jewellery Fairs – Full Campaign Management for 2025 Australian Jewellery Fair and International Jewellery Fair
Lead Marketing Coordinator – Digital Strategy, Print execution, Content Creation, Email Campaigns
What I Did
- Created full-funnel marketing strategy (social media, email, print, on-site assets)
- Managed content creation in-house and with contractors
- Built and managed event websites using WordPress
- Designed and sent Mailchimp EDMs to segmented lists
- Coordinated Meta and Google ads with external contractors
Campaign Examples
AgriShow – Full Campaign Management
Lead Marketing Coordinator – Digital Strategy, Print execution, Content Creation, Email Campaigns
What I Did
- Created full-funnel marketing strategy (social media, email, print, on-site assets)
- Managed content creation in-house and with contractors
- Built and managed event websites using WordPress
- Designed and sent Mailchimp EDMs to segmented lists
- Coordinated Meta and Google ads with external contractors
- Produced video/photo content pre-event and on-site
Campaign Examples
WinePro NZ – Full Campaign Management
Lead Marketing Coordinator – Digital Strategy, Print execution, Content Creation, Email Campaigns
What I Did
- Created full-funnel marketing strategy (social media, email, print, on-site assets)
- Managed content creation in-house and with contractors
- Built and managed event websites using WordPress
- Designed and sent Mailchimp EDMs to segmented lists
- Coordinated Meta and Google ads with external contractors
Danielle Williams Originals 